I’ve been creating brands for nearly fifteen years.

In the early days, all I cared about was aesthetics. I just wanted people to be wowed by my artistic genius. And let's be clear...it was far from that. But about five years ago, something shifted. I stopped putting stock entirely in the art, but began to care deeply about why it existed in the first place.

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That’s when I started building brands around people — their experiences, their values, their way of seeing the world. The result was different. The work didn’t just look good anymore; it felt right. It drew people in, even the ones who couldn’t explain why.

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Since then, I’ve helped creators, founders, and athletes who’ve already built an audience take the next step in turning influence into something that lasts. It's given shape, language, and structure to the stories they’d already been living.

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What I've found is when the story and structure align, that's when a brand stops being a project and starts becoming purposeful.

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Here's to the continued telling of great stories and perpetual development of meaningful connections 🍻